Michael T Haas - Introduction to Stock Market Investing

Most investors like Michael T Haas talk about long-term strategies and goals when it comes to investing in the stock market. If you are a new investor, you probably saw long-term investing mentioned in everything you’ve read about investing in the stock market. There is a reason for it. Long-term thinking is what really works with stocks and decades of data prove it. Recently many investors have been focusing on short-term gains, which is partly why there are so many stories about how investing in the stock market doesn’t work well.

Some of the best pieces of advice when it comes to stocks are as true today as they were a few decades ago. Think about a time period that is longer than a year. Allow some time for your investments to grow. Many people want the success of Warren Buffet, but very few are interested in being as patient as Buffet.

There are many different stocks available on the market, just like there are many different investment approaches. The key to success is to pick the right stocks for the right strategy. First, define your financial goals. Make sure that you have three to six months of savings. Don’t invest everything you have into stocks. Finally, analyze the stocks like Michael T Haas would do and see which ones are more likely to help you achieve your goals.

Michael T Haas - On the Importance of Brand in Investing

When investing in new projects, Michael T Haas looks at a number of things.

Marketing experts make their living by developing and creating products, prices, and promotions. They also do a lot of work to identify the right markets and right places to be, both literally and figuratively. Marketers that work for big companies continuously change these variables to build market presence, increasing the volume of sales and market share. 

When you are doing due diligence on a company and are trying to assign value, it may be very hard to analyze all the different things that a company does about its marketing. There are two things that you can take a look at that will tell you a lot about a business. 

The first one is its financial data. If marketing is working, the numbers will show it. The second criterion is the power of its brand. Most great brands are easily identifiable. They also stand for something. No brand is built overnight. A great brand requires a sequence of correct marketing decisions, a great product, and great presentation. 

There are a lot of books on brands, brand development, psychology, names, and even fonts and colors of brand logos. 

When evaluating a brand, you first want to pay attention to its image. Brand image is what the public thinks about the brand and how it perceives the brand. Product quality is usually a part of a brand image. Great brands are associated with general ideas and images. For example, Harley-Davidson is associated with unrefined individualism, Wrangler with classic jeans, Starbucks with people communicating and having a great time.

Even if you use expensive market research, evaluating a brand may be very difficult. This is why investors like Michael T Haas often rely on their observations and experience when making a decision about a particular company.